theFword Clothing

theFword Clothing Co. Public Service Announcement

2012-02-06T01:15:00.000-08:00

The FAM Hoodie

2012-01-21T12:15:00.000-08:00

NOW available in our ONLINE SHOP! CLICK HERE to get yours!!

"PRETTY FRESH"

2012-01-04T00:05:00.000-08:00

theFword Women's Line.

You're NOW ROCKIN' with the BLESSED!!

2011-12-31T11:17:00.000-08:00

One last drop for 2011! Every year, we experience so many things that will forever change the way we look at life. 2011 has been an amazing year for the brand, as well as in our own personal lives. One word to describe this past year, BLESSED. Shout out to everyone that made 2011 that much special. Big or small, a blessing is a blessing - count em' all.

CLICK HERE TO GET YOUR 'BLESSED' TEE!

The WOMENS "FAM OVER EVERYTHING" TEE & VEE!!

2011-12-20T19:57:00.000-08:00

It's been a while since we dropped a womens tee... and with all the love we've been getting from our female customers - it was only right that we showed some love back! The "FAM Over Everything" is now available in a Fuschia Tee and a Black Vee. Shout out to all our lady supporters, this ones' for ya'll!!

CLICK HERE TO SHOP NOW!

Get EM'!

2011-12-19T23:27:00.000-08:00

theFword BLACK OUT Pack

2011-12-10T10:37:00.000-08:00

Introducing The BLACK OUT Pack. This LIMITED package will feature new items and accessories that theFword will be producing for the very first time! Included in this special release will be the Alter Ego Beanie, the Risky Business Shades, the Bomber Bandana, the FAM t-shirt and the Pin-Up Gang button pack, all BLACKED OUT!!

CLICK HERE TO GET EM'.

A Peek of The BLACK OUT Pack!!!

2011-12-07T22:23:00.000-08:00

The Nothin' But Love Womens Tee NOW available at TRUE!!

2011-11-27T01:43:00.001-08:00

theFword "Beauty Never Dies" T-Shirt

2011-11-08T19:45:00.000-08:00

Our latest drop is yet another Glow in the Dark T-shirt! We got such a huge response from our "Island Fever" Glow in the Dark T-shirt, that we just had to do this design concept again. This time, we did a Dia de los Muertos (Day of the Dead) version. A beautiful lady in the day, tattoo wearing femme fatale by night. Some things tend to fade... but Beauty Never Dies.

CLICK HERE TO BEAUTY SHOP!

Check out a short video of the "Beauty Never Dies" T-Shirt!

theFword "Island Fever" T-Shirt!!!

2011-10-14T09:59:00.000-07:00

"CATCH THE FEVER!" Introducing our latest drop... The Island Fever T-shirt!! Inspired by our recent trip to Hawai'i, we just had to give love - where we got love! Relaxin' all day, chillin' all night - the culture is as beautiful as the scenery! No explaination needed for this design!! Mahalo.

CLICK HERE TO CATCH THE FEVER!!

COMING SOON!!!

2011-10-13T23:09:00.000-07:00

Catch The Fever...

2011-09-25T19:01:00.000-07:00

A little visual teaser of the NEW t-shirt dropping by theFword Clothing Co.!! Stay posted!

To All The Girls I've Loved Before...

2011-09-13T20:17:00.000-07:00

"To All The Girls" T-Shirt NOW AVAILABLE! theFword pays tribute to some of the hottest sitcom girls from the 90's with a full colored front design featuring the lovely ladies from your favorite T.V. shows!! The back features the classic quote, "To all the girls I've loved before..." And for a LIMITED TIME ONLY *, get a FREE Mixtape!! The "F! What You Heard Mixtape: To All The Girls I've Loved Before..." is a compilation of classic 90's tracks so you could listen and reminisce about your favorite television show crushes while rockin' your new T-shirt!! * Mixtapes available while supplies last.

CLICK HERE TO GET YOURS NOW!!

NEW T-SHIRT COMIN' SOON!

2011-09-11T23:56:00.000-07:00

theFword 1 Year Anniversary Party @ 111 MINNA SF/CA

2011-09-10T06:08:00.000-07:00

Guess who's turning the 1!? On Saturday, September 17th - Come out and rock with us as we celebrate "The Most F'D UP Year of our Lives!", our 1 Year Anniversary Party at 111 Minna Gallery in San Francisco! This brand has been in the works for many years now, but it's only been officially a year since we launched to the masses. Time has definitely flew and we are just blessed to even be in the position we are in today. Shout out to everyone that supported us from day one til now... everyone who met with us before we were a legitimate brand, everyone who stopped by our booth just to see who we were, everyone who purchased our gear (!), everyone who took time to check us out online, even to everyone who acted like they gave a fuck about what we had to say - you are all truly appreciated. Shout out to Brian and the whole Boogie Events Co. for hosting this event! We hope to see you all there! Free yourself, fuck the rest...

111 MINNA GALLERY | 111 MINNA ST. | SAN FRANCISCO, CA | 94105

"The Taste of Freshness" Papalote X theFword Collaboration

2011-09-05T10:38:00.000-07:00

For our 2nd collaboration, we teamed up with Papalote Mexican Grill! Located in the Mission District of San Francisco, Papalote is definitely the go-to spot for Mexican food in the Bay Area. Locals and travelers can all agree that their FRESH dishes always hit the spot! They're also known for their "Champion Burrito", winning Famous Iron Chef Bobby Flay's Throw Down Challenge on the Food Network and their "Perfect Salsa" - a family reciept that's now available in grocery stores all across the nation!!! Owners, Miguel & Victor Escobedo are featured in their cartoon forms as the burrito and salsa jar. Besides running San Francisco's Award-Winning Taqueria, these two brothers are somewhat local celebrities. Victor a stand-up comedian and Miguel a local DJ, hints of their other passions are included in this San Francisco inspired design. With all the success with the restaurant and Papalote Salsa hitting local grocery stores everywhere, "Life never tasted so good!"

Papalote Mexican Grill

1st Location: 24th St. @ Valenica | 3409 24th St. | San Francisco, CA 940110 | (415) 970-8815

2nd Location: Fulton St. @ Masonic | 1777 Fulton St. | San Francisco, CA 94110 | (415) 776-0106

FOR MORE INFO, CHECK THEM OUT AT PAPALOTE-SF.com!!

- G ET YOUR Papalote X theFword Collabo T-Shirt HERE! -

LADIES!! A Re-Up of LOVE

2011-08-29T19:47:00.000-07:00

CLICK HERE TO SHOW SOME LOVE!!

UNVEIL @ Atmosphere SF Hosted by COMMON!!

2011-08-27T09:36:00.000-07:00

A Re-Up of LOVE

2011-08-23T23:21:00.001-07:00

After many requests, it was only right to get our 'infamous' Nothin' But Love Tees back up for all you lovers out there. Sizes are VERY LIMITED! Hurry up and cop yours before they're all gone! Available in MENS and WOMENS sizes!

CLICK HERE TO SHOW SOME LOVE!!

"SHINE" Just got ALL F'D UP!

2011-08-22T16:51:00.000-07:00

"100 BARS" - Ryecoon

2011-08-07T21:04:00.000-07:00

Shout out to the homie Ryecoon, comin' straight out of Daly City, CA - reppin' theFword X 4Fifteen "Grind & Hustle" Tee in his latest video, "100 BARS"!!! Don't forget to check his new video comin' out soon for "FAST LANE: The Heist" feat. Jessica Chanel!! For more info, go to www.Ryecoon.com! And to cop this LIMITED EDITION Collaboration tee, please click HERE!

MyPEOPLES Album Release Celebration @ SLIM'S SF

2011-07-18T18:44:00.000-07:00

theFword x Tony Ng Photography: Behind The Scenes

2011-07-08T19:23:00.000-07:00

Peep our 'BEHIND THE SCENES' video our photoshoot for the "Branded" tee & the "Insignia" tee with our homie Tony Ng Photography! Shout out to Tony Ng Photography for the dope shots and Antrax Beats for the music production! Be sure to follow them on Twitter @DJToneDef & @AntraxBeats!

theFword BRANDED Tee & INSIGNIA Tee [3M EDITION]

2011-07-08T18:52:00.000-07:00

Our latest drop features our very own - first ever logo tees labeled, "The Branded Tee" & "The Insignia Tee". These tees are printed in reflective 3M ink and are available in BLACK, WHITE and GREY - which is an Online Exclusive colorway, only available through FtheRest.com!!

Masters of the Elements: San Jose Graffiti Event

2011-07-01T15:33:00.000-07:00

It's going down! July 2nd in sunny San Jose, California. Withness an exhibition of Bay Area Truck Styles, Live Hip Hop, Street Wear, Fixies, Raffles, Food, Prizes & MORE!! Shout out to FamBiz, AJ, ICP, CA, TDK, WeEating.com, SBC DJs, theBangers, GoDer Magazine, CamFam Ent., Calab Clothing & all the participants this event! theFword Clothing will most definitely be out there! Come stop by the booth and say wassup!

Saturday July 2nd, 2011 - 11am - 7pm

GIFT 2 GAB GALLERY - 190 Martha St. San Jose CA 95112 408-903-0616

theFword 2011 Look Book Preview

2011-05-14T12:03:00.000-07:00

"ALOHA HELLO, ALOHA GOODBYE". Shot in the beautiful Hawai'i, here's a quick preview of some of our latest garments coming out very soon. Although the weather was kind of sketchy, Hawai'i still remains one of the most beautiful places we've ever visited. Stay posted for more pictures! MAHALO!

theFword NOW AVAILABLE on TheFreshStock.com

2011-04-29T00:29:00.000-07:00

WeEating.com Presents: Infatuation @ Atmosphere SF

2011-04-28T20:11:00.000-07:00

For the FAMILY.

2011-04-15T19:48:00.000-07:00

Saving lives starts from one team, one participant, and one dollar at a time. We have nothing but total LOVE & RESPECT to all the individuals that "walk" that extra mile towards something positive. Please support these individuals and donate to a wonderful cause. Support Team "Lucky Factor Seven" & Team "In Your Memory", this is "For The Family, One Love."

Please Click Here to Support TEAM 'Lucky Factor Seven' in their journey!

Please Click Here to Support TEAM 'In Your Memory' in their journey!

SHINE | Boogie Events @ 111 MINNA

2011-04-10T17:29:00.001-07:00

"CULTIVATE" Art I Fashion I Music I Food I Party RECAP!!!

2011-03-24T17:37:00.000-07:00

If you missed it, check out footage and pictures from "Cultivate II" at MINK Bar & Lounge! Shout out to all the brands, designers & artists that came through for this Epic event!! Shout out to ENP Productions for the event footage and PJ Flores of 4 DUB ENT for the Family Bidness performance footage!!

FOR PICTURES OF THE CULTIVATE EVENT, CLICK HERE

In Loving Memory of Nathaniel "Nate Dogg" Hale

2011-03-16T19:01:00.000-07:00

4FIFTEEN x theFword "Grind & Hustle" Collaboration T-Shirt

2011-02-23T00:01:00.000-08:00

"A Local Collaboration" For the first time ever, we hooked up with the folks of 4Fifteen Clothing to bring you the "Grind & Hustle" T-shirt. When it comes to this business, especially when you're just starting out - it's always a good look to go out and meet the people behind these other brands that are really doing their thing. It's even better when you meet folks that have the same passion and drive that you have. So it was only right to get with 4Fifteen to come out with this release - not only because we share the same passion, but we're 2 brands that are really trying to put ourselves out there - coming out of the same city. Be sure to check them out at 4FifteenClothing.com. Shout out to Derek, one of the coolest dudes you'll meet - ever. Respect. And Support.

CLICK HERE TO GET YOUR "GRIND & HUSTLE" COLLAB T-SHIRT!!

4Fifteen X theFword Collabo T-Shirt DROPS TOMORROW!!

2011-02-22T18:11:00.000-08:00

4Fifteen X theFword Collaboration "Grind & Hustle" T-Shirt

2011-02-21T23:30:00.000-08:00

WeEating.com Presents: VINTAGE @ Atmosphere SF

2011-02-18T15:23:00.000-08:00

Re-Sticky Icky

2011-02-12T10:15:00.000-08:00

COMING SOON!

2011-02-07T15:45:00.000-08:00

Big Boi Birthday Celebration @ Atmosphere SF

2011-02-01T22:50:00.000-08:00

Come celebrate Outkast's Big Boi Official Birthday Bash on Tuesday, February 8th at the A3 Atmosphere Night Club, 447 Broadway St., San Francisco! The WeEating.com Crew will definitely be in the building with your host, The Homie Gus & DJ Big Jon in the mix!

CLICK HERE FOR PRESALE TICKETS!!

MTV's MADE: Unseen Footage feat. Uptown Swuite & Kahlee

2011-02-01T16:05:00.000-08:00

Check out this unseen footage of MTV's MADE episode featuring Uptown Swuite & Kahlee of The Seed. Here's a few video clips of their freestyle cypher. Shout out to the homies Kahlee and Uptown Swuite, reppin' theFword since day one!

"Street Dreams" Line-Up

2011-01-30T13:53:00.000-08:00

If you didn't make it out last night's event, "Street Dreams" at Club 6, here's a taste of the music that you missed out on, an all-star line-up of individuals doing what they love. Shout out to Young Chariz and the Go Bigg (with 2 G's) Music Group, Mike-Dash-E, SMG 3rd World Hustle Fam, The Pocket Kings, Family Bidness, BarNone and CB! Shout to WeEating.com's Gus and Big Jon, SBC DJs, the homie Mono, although they weren't able to make their appearances, Ryecoon and Uptown Swuite, and everybody that came out to support REAL independent music! Until next time...

Sticky Icky

2011-01-29T17:14:00.000-08:00

WeEating.com x theFword Presents: Street Dreams

2011-01-28T02:40:00.000-08:00

Represent, Represent!

2011-01-25T00:13:00.000-08:00

Mistah F.A.B. - Boom Bap

2011-01-20T18:32:00.000-08:00

Shout the homie Mistah F.A.B!! Rockin' theFword "Biggie 95" t-shirt in his latest video "Boom Bap", off his latest album "I Found My Backpack". Check out the video and his new album, shit slappps! Yayy Areaa! Click Here to purchase his new album on iTunes!

Family Bidness feat. King Lele - "All Know Me"

2011-01-11T21:23:00.000-08:00

SHINE | Boogie Events x WeEating.com x theFword

2011-01-09T12:53:00.000-08:00

Kaught-Looking.com "Fashion Friday Feature" x theFword

2011-01-08T14:37:00.000-08:00

The good folks at Kaught Looking, a baseball blog that focuses on fashion as it relates to the Game, Misc. Baseball Stories, and it's own Sportswear; reached out to us to do a quick interview about our brand and wanted to feature our "F the Rest" Local League Series T-shirts for their weekly "Fashion Friday Feature". Check them out at Kaught-Looking.com! Shout out to the entire Kaught Looking staff. Love & Respect.

Click here to read the Interview!!

theFword "Art & Sole" T-Shirt

2011-01-03T16:05:00.000-08:00

For making an appearance in the latest "Ultimate Issue" of Sole Collector Magazine - introducing our latest addition to theFword line, the "Art & Sole" T-Shirt. Paying tribute to the 3 things we love - chicks, kicks & art pics! We grew up seeing these 80's vintage pin-up chicks while trying to keep up with latest sneakers. It's no secret that these 3 can hold their own, but putting them altogether - now that's a deadly combo. "Art comes from the Sole."

Available Now at our ONLINE SHOP!!

NEW Colorway | theFword "Nothin' But Love" T-Shirt

2010-12-28T17:53:00.000-08:00

We've gotten "nothin' but love" for our December drop of the "NBL" T-shirt or as many would call it - "the fuck love" shirt, so we thought it was only right to drop the tee in another colorway. Now available in RED - the color of love. This colorway is extremely limited folks, so hurry up and get yours today! Show some love, spread the word. [Mens Sizes ONLY]

Available Now at our ONLINE SHOP!!

106 KMEL "Holiday House of Soul"

2010-12-15T01:50:00.000-08:00

On December 12th, the Bay Area's hit station - 106 KMEL had their "Holiday House of Soul" at the Ruby Skye. The performances were awesome and the crowd was crackin'. Got see see alot of familiar faces, as well as see meet alot of new ones! Here are some of pics of the event, with the homie, Chuy Gomez rockin' theFword. Thank you for your support as always!

For more pics, click 106.1 KMEL "Holiday House of Soul"

theFword @ TRUE!!

2010-12-15T00:53:00.000-08:00

Once again, theFword clothing is now available at TRUE in San Francisco, CA. If you're staying on the left coast, be sure to drop by and check em' out! Shout out to the entire TRUE family for giving this "little brand that could", a chance to shine and another outlet to reach out to the people. Thank you for the support, Respect.

Check them out at 1415 Haight St. San Francisco, CA 94117 & at www.TRUEClothing.net

WeEating.com: 'Papalote x Adobo Hobo' - Sisig Burrito Episode

2010-12-14T16:17:00.000-08:00

Behind the Scenes: Biggie 95' & Nothin' But Love Photo Session

2010-12-11T00:42:00.000-08:00

Every photo session we have is always a party. Nothing beats getting shit done and kickin' it with family all at the same time. Dozens of pictures are taken to determine the perfect shot and here's a peak of some pics that didn't make the final cut, but still dope anyway. Shout out to our models/photographers - Fred & JB and J. Lucero for making our sessions hella fun!

theFword "Nothin' But Love" T-Shirts

2010-12-04T23:21:00.000-08:00

"SHOW SOME LOVE." Introducing the latest addition to theFword brand, the "Nothin' But Love" T-shirt. This original graphic could definitely speak for itself, maybe. Emotions can be expressed differently and it's just a matter of how you want to take it in. Feeling like there's no one out there that's right for you?, "Fuck Love". Finding yourself flicking off the camera in all your pictures?, call it the "New Sign of Love". Take it how you want it, but whatever you do - just know it's "Nothin' But Love".

Available NOW at our ONLINE SHOP!! And for the 1st time in Women sizes!!

theFword "Biggie 95'" RESTOCKED @ ONLINE SHOP!

2010-11-30T21:57:00.000-08:00

Here we pay tribute to the late great Notorious B.I.G. with this original design. This t-shirt features the likeness of Chris Wallace, made up of the guns he mentions in his "Where Brooklyn At?" freestyle, circa 1995. A list of the arsenal is featured in the back. "The shit never ends.."

Available Now at our ONLINE SHOP!!

"Fitted" Event @ Mink Bar & Lounge Recap

2010-11-28T14:22:00.000-08:00

First off, theFword would like to thank Eli, Franco and the whole MINK Staff for all the support and platform for us to meet and build. Shout out to all the familiar faces and all the new ones we got to meet. It was great meeting yall! Shout out the brands that came out, Jason of Infinite & Randy of LIMBXLIMB - thanks for being two of the realest dudes in the game, appreciate y'all guidance , Derek of 4Fifteen - always a pleasure brah, the lovely & talented Ms. Cecilia Aragon of CA Couture - you're definitely doin' your thing mami!, Arelle, Roy & Jay - the whole UNSCRIPTED fam - a great group of folks, thanks for taking time to say wassup, Maruricio of theFreshStock.com - congrads on everything, the homie Alfred of iIllamental Clothing - thanks for your insight, Jon of City League Champions - finally great to meet one of the dudes behind the brand, Black Grapes - ya'll doing your thing!, BTS, Elusive, Halloway - all the ones we didn't really have a chance to talk game - until the next one, Senior Sisig - didn't have a chance to eat - but still an honor. I was one of the few that got a taste before the official open for business! Of course; Eli of Grey Skyline - thanks for having us bro!, Jing of WePushHipHop.net - one of the realest chicks I've ever met - thank you for all the love ma!, Mr. BarNada of Family Bidness - thanks for reppin' all day!, Jon of JB Photography - 2 page spread magazine potential! - dude is sick, Fred of F. Pique Photography - you know it's all love cuz!, WeEating.com - always holding it down - always hungry!, Miss. J. Lucero, theFword's official model!! - thanks for being such a loving and supporting friend, to everyone one that I knew personally that came through and repped the brand, this was all for us now, to the ones that heard me say 10 years ago that "I'm gonna start a fuckin' clothing line" this is for ya'll! If I win, we all win!, the ones that skipped house parties, the ones that acted like they were workin' that night =), to everyone else that came through that I didn't have a chance to meet - whether for this event or a birthday party, or just kickin' it - hope ya'll had fun and hope to see you all at the next one! This event was hella smackin'. Thank you for your time, it was priceless. - F.

For more photos of this event, please click on the link below.

F. P I Q U E Photography

WeEating.com X JB Photography

2010-11-21T20:52:00.000-08:00

The We Eating! posse got a new episode coming out soon! But in the mean time - check out these sickass flicks from their photo shoot in San Francisco. Photographed by JB Photography, this dude is super creative with his pieces and it definitely shows! Shout out to the whole FAM - JB, Fred, Mono, Big Jon & Gus!

Check out more cool flicks at JB Photography.

"FITTED" Gathering of the Brands || November 27th

2010-11-18T19:47:00.000-08:00

theFword "F THE REST" Local League Series T-Shirts

2010-11-05T01:44:00.000-07:00

As many already have done, in honor of the Giants winning the World Series, we would like to congratulate the players for making history and bringing home the gold! And with all due respect, this is in honor of the most important people on the team, the fans. It's time to shout out the people that make the city and the team what they're destined to be, GREAT. Even the players would agree, this wouldn't be possible without the loyalty and unconditional love and support from the fans. But not all fans - only for the ones that were around before the wins and still remain after the loses. "Don't let the number of VICTORIES determine your FAITH. Don't let the number of DEFEATS determine your LOYALTY." This is for the TRUE FAITHFULS, F THE REST.

theFword "F THE REST" Local League Series T-Shirts available 11.06.10

We Eating! Episode - "That Takes The Cakes"

2010-11-02T20:11:00.000-07:00

The latest of the BIGGEST dudes on the smallest screen. We Eating Episode 14 at "That Takes The Cakes" at 2271 Union St. in the hella nice city of San Francisco. Shout out to the WeEating.com for reppin'!

The Seed - The Streets

2010-10-30T06:43:00.001-07:00

4TH Fridays @ AZUL

2010-10-19T23:13:00.001-07:00

theFword supports Breast Cancer Awareness Month

2010-10-19T17:38:00.000-07:00

On October 23rd, people everywhere will unite for the 13th annual Making Strides Against Breast Cancer walk in San Francisco's Golden Gate Park. Saving lives from breast cancer starts with one team, one walker, and one dollar at a time. Please help support a good cause. TEAM canCERVIVE!! JG - "That's lightweight nice!" I got you. - F.

CLICK HERE TO SUPPORT TEAM canCERVIVE!

J. Cole - Blow Up

2010-10-17T13:41:00.001-07:00

theFword supports J. Cole.

Cultivate Art & Fashion Show Recap @ AZUL San Francisco, CA

2010-10-11T22:39:00.000-07:00

theFword FRESHMEN. "No Carpet Treatment".

Mike Dash E & BarNone reppin' theFword!

The Diamonds & Guns Crew.

Diamonds & Guns x theFword.

Mr. Bar-Nada, The Big Homie Gus & Mike Dash E.

Free & Rob Eazy. theFword FRESHMEN.

BarNone rockin' the mic!

Crowds still get hyphy.

The Fam is chillin'.

theFword still gets in!

SugaMe Sweets is the business!

CLICK ON THE LINKS BELOW FOR MORE PICS OF THE SHOW

F. P I Q U E // Jonathan Baron Photography // JNPhotos

Grandmas Ballad - Uptown Swuite, OKIS & Jaymez

2010-10-11T05:55:00.000-07:00

theFword Desktop Wallpapers

2010-10-08T18:10:00.000-07:00

"CULTIVATE" Art I Fashion I Music I Food I Party

2010-10-03T21:14:00.000-07:00

click here

"CULTIVATE" PARTY OFFICIAL WEBSITE

Family Bidness feat. Mike Dash E - Go Go Girl

2010-10-01T16:10:00.001-07:00

theFword x J. Lucero x F_Pique Photography

2010-09-20T23:04:00.000-07:00

"The Butterfly Effect"

F_Pique Photography

J Boog - Let's Do It Again

2010-09-17T22:45:00.000-07:00

Not only does this remind me of our Hawaii trip a few weeks back, but of this year's "Doin' It at the Park" 2010 in San Francisco, CA. They bumped this shit twice!! Frisco loves ya Boog!!

Family Bidness - Bay Way

2010-09-14T22:07:00.000-07:00

theFword Photo Session

2010-09-13T00:12:00.000-07:00

Here's a quick peek of our photo shoot in sunny San Francisco, CA. Shout out to theFword Family!
Let's build this empire, F the Rest! Photography by: Jonathan Baron & Frederick Pique.

Summer Jam 2010 feat. Laroo

2010-09-09T18:09:00.000-07:00

E-40 killed it at this year's Summer Jam at the Oracle Arena in Oakland, CA. But one of my favorite parts of the show had to be when 40 brought out Laroo to sing his hit "Put Me On" feat. Matt Blaque. Definitely brought me back to Summer 09'! What up K. Bizzle!

"Doin' It In The Park" 2010

2010-09-05T22:06:00.000-07:00

Good People, Good Food, Good Vibes. Doin' It In The Park 2010 in the SFC was super smackin'! Shout out to everyone that put this shit together, Shout out to the DJs, shout out to all the people that came through, and shout out to the whole SF muthafuckin' C for being the place to be!! Good times!

theFword Fam was definitely in full effect!

For all the folks that missed out, check the short video of how thick the crowd was! "Let's Do It Again!"

Summer Jam 2010

2010-09-05T09:14:00.000-07:00

106 KMEL Summer Jam 2010, shit was smackin'! Shout out to the FAM, DJ ToneDef as ALWAYS! And Shout out to Mr. Chuy Gomez for supporting theFword! Respect. "Thank You, Now".

"What is theFword..."

On a random note...

2010-09-04T16:30:00.000-07:00

Photo Session.

2010-08-23T23:41:00.000-07:00

Another photo session in the bag. Shout out JB for providing us with some sick shots of Fred rockin' theFword. Make sure you check his work out at Jonathan Baron Photography.

DoonSki Motorsports x theFword

2010-08-19T22:16:00.000-07:00

Inspiration comes from many things. And some of the most influential things are the people around you. I've been riding with the homie, Doon for many years now and it's time to get this muthafucka goin' on his own shit.

DE Racing, a DoonSki Motorsports x theFword collaboration. You can call him a "Ride or Die" type of dude, he won't slice ya - but he will give yo ass a ride to yo mama's house! "Who Wanna Ride? Shout out to Skeeter, quarter of a century bro! Shout to DC Rob, you murdered em fam!

Represent, Represent!!

2010-08-01T15:50:00.000-07:00

Eatin', Spinning' & Writin'. A deadly combo! Shout out to

the Big Homie, DJ Delrokz & Icer rockin' theFword!

Sell Out Pt.2

2010-08-01T03:57:00.000-07:00

Yet again! We definitely got to shout out Digital Gravel, for putting us on and allowing their loyal customers to be our loyal customers. We just got another restock request! Thank you to all that supported theFword by purchasing our products. We will continue to provide the people more gear in the future.

The HI Life.

2010-07-29T17:40:00.000-07:00

Beers, Beaches & Babes! Hawaii never disappoints. Took some time off with the ohana for a few days to getaway from this unpredictable SF weather. Here's a look at some shots I took during the vacation. Shout out family and all the natives that made our trip fucking awesome! "Sail Boat comin' innnnn!"

Poolside is the best side!

The "Ocean View" was a little more expensive at the condo, oh well.

It was good to get away from the rest of the tourists at the

North Shore. The hour drive was well worth it!

Giovanni's Shrimp Truck at the North Shore was hella smackin'!!

So was the wicked wahine takin' orders!

The market place needs love, too.

Listenin' to some island jams on the condo balcony.

Lelo didn't mean to pose for the camera, he got in the way!

It's a Cole World

2010-07-17T08:56:00.000-07:00

J. Cole - Who Dat. Is it me, or is this guy some kind of a murderer?

From Street Lights to Palm Trees!

2010-07-10T12:27:00.000-07:00

Christmas, sit your ass down. It's the REAL most wonderful time of the year! "Dislike Button" - disabled. Shout out to David & Jenn, next year baby!!! OFA-SHO! Graphic designed by theFword.

The stick up, kids!

2010-07-03T00:11:00.000-07:00

theFword's brand new logo stickers for your postin' fixation. Represent. Get Out! Get Up! Stay Up!

Breakers @ WAR

2010-07-02T14:37:00.000-07:00

Breakers @ WAR is back! Daly City's biggest B-Boy/B-Girl Battle is back to shut the city down! "Building a greater community, one beat at a time by preserving Hip Hop Culture and raising funds for After School Programs"
Pre Order your Breakers @ War T-Shirt for $15 and get into the Jam for Free. Available in white. Offer expires July 16, 2010.
Breakers @ War T-Shirt designed by theFword.

Beautiful Words Graphic

2010-06-29T00:18:00.000-07:00

"Some words are not what others perceive them as."
Graphic designed by theFword.

The Freshstock.com

2010-06-29T00:14:00.000-07:00

The Freshstock.com is the premiere website for showcasing underground street wear fashion, artists and events. Freshstock.com is providing a medium for all to receive the exposure they deserve. theFword featured on the Freshstock.com! Shout out to the good folks at Freshstock for showing some love!
http://www.thefreshstock.com/

Aloha State of Mind

2010-06-25T16:08:00.000-07:00

Summer is officially here! Although the sun hardly shines in the City, I could expect more of it on the shores of Hawaii. The Islands are just weeks away, but I could honestly say my mind is already at an all time "HI". OFA-SHO! Graphic designed by theFword.

Good Wood x theFword

2010-06-22T22:29:00.001-07:00

The folks at Good Wood just upped our steezy with our very own "F" chain. We're not a trillion dollar company, yet - so that platinum and gold shit gotta wait. We straight independent. Whhhaaattt!

Breakin' Ground

2010-06-22T22:28:00.000-07:00

The wait is over! The Seed has finally dropped their free mixtape, ‘BREAKINGROUND’ - features production by Red Bull Big Tune Winner, Frank Dukes in house producer, Adikt 1 and more as well as guest emcees Blame One, Revolution of the Mind and others. The Seed’s ‘BREAKINGROUND’ is the first release from the duo (Kahlee & Uptown Swuite) since their self titled EP released last summer and is a small taste of what to expect from their upcoming full length set for a second quarter/2011 release. Download at THESEEDHIPHOP.com

Live from "America's Finest City"

2010-06-22T18:13:00.000-07:00

The homie Uptown Swuite is in full effect! Showing nothing but love while filming for a new project at the Writer's Block in San Diego. Shout out to The Seed, Timsagoo & Kahlee!

Chillin' in the Winter, Hungry in the Summer!

2010-06-22T18:02:00.000-07:00

"Hungry" for a night out in the City? The folks of WeEating presents 4th Fridays at Azul. Playing non-stop Hip Hop, R&B and Club Hits. Every 4th Friday of the Month, all summer long. Get a plate!

Art and Sole

2010-06-20T12:34:00.000-07:00

I've seen alot of different art work growing up. The most memorable pieces I recall are the ones by Patrick Nagel - the artist behind those famous illustrations of the female form done in a very distinctive style - clean and simple. He is best known for his art for Playboy and the album cover design for the pop group, Duran Duran. And about the same, my sneaker addiction was just starting. Here I pay homage to the great Patrick Nagel with a combination of the 3 things I love the most; Art, Girls and Sneakers! Graphics designed by theFword.

In with the Old, Out with the New

2010-06-17T20:19:00.000-07:00

The Golden State Warriors just revealed their new logo - which basically is their old City logo with a brand new twist. Well, here's a new graphic with our own little twist by theFword. F the Rest!!

The Swuite Life

2010-06-17T00:06:00.000-07:00

The homie Uptown took a break from the studio to show us some love. It's funny how you could lose contact with someone and come to find out - after all those years, they're still cool as you last seen them. Uptown Swuite x theFword; re-connected after 15 years! And if you don't know about this brudda right here, it's best you pay attention. Check out his video from the Wake Up Show a few years back, then believe. Shout out to Uptown and the whole fam back at the Ville!

RESTOCKED.

2010-06-16T17:29:00.000-07:00

theFword Biggie Tees are once again available at Digital Gravel. Thank you for those who supported us and thank you in advance for supporting us later. F the Rest! www.digitalgravel.com

Support your local business!

2010-06-16T17:08:00.001-07:00

Your favorite shop in the SFC is now carrying theFword! If you're chillin' in one of the best cities in the world, take a drive to Haight St. and check out TRUE. This well known boutique shop has been the spot where all these cool guys owe their lives to for upgrading their steez. Shout out to TRUE for supporting the locals!

TRUE SF

1415 Haight St.

San Francisco, CA 94117